Roussillon

This is Roussillon in the Luberon.  Until the beginning of the 20th century it was a centre of pigment mining.  The pigments were used for paints of all kinds, and Rousillon is a good advertisement for its own product as all of the houses are rendered with various tints and shades of the local red rock.

Indeed, I am told that Roussillon means red earth in the old language of the South of France.